Requirement
The challenge
- Complex and heterogeneous source systems.
- Huge volumes of transactional data.
- Around 23 different databases to be integrated for analysis.
- Complex business rules in place for central-bank regulatory reporting.
- The legacy tools and technologies used for data integration were not very efficient.
Solution
What we did
- Migrated the existing data-integration code base to a new platform to increase efficiency.
- Designed and architected a platform to analyse retail customer behaviour.
- Architected a high-performance platform to handle huge volumes of data.
- Customer segmentation in line with new marketing variables.
Tools Flexcube
Outcomes
What changed for the client
- Decreased enhancement and support costs for the data-integration layer.
- A more stable data-integration platform for consolidating data across disparate systems.
- Better marketing-campaign visibility.
- Better product design and marketing in line with customer segments.
- Insight into retail customer behaviour.